Savings scheme

Iceland launches earliest £15 Christmas savings scheme

Customers who load £100 on Christmas bonus card savings by the end of the month will get £15 added to the amount, while loyal shoppers can get £20.

In a bid to help families budget ahead of the holiday season, Iceland and The Food Warehouse have launched the “Earlier Than Ever” Christmas bonus card.

This is based on Google’s trend data over the past five years, which reveals that Britons are planning to save for Christmas earlier and earlier. And with the cost of living crisis, many will also start earlier this year.

As part of the bonus program, shoppers can load or save money to their card in-store at checkout, online or through the app.

For those who save £100 or more by Wednesday August 31st, they will receive a £15 bonus on Thursday November 24th usable in one or more transactions.

It’s available to existing bonus card holders, although new customers can also sign up for one.

The bonus can be spent in-store at Iceland or The Food Warehouse, as well as online and via the app until Friday, December 23.

This will also work on top of Iceland’s usual bonus offer where customers get an extra £1 for every £20 spent.

So for customers saving £100 before August 31, they can get a £20 bonus.

Iceland says its Christmas bonus scheme is more generous than other supermarkets, with Asda demanding a saving of £280 for a £15 bonus, while Sainsbury’s demanding a saving of £300 for a £15 bonus.

Richard Walker, Managing Director of Iceland, said: “We realize shoppers may be in different states of mind at the moment – some are starting to think about Christmas while others are just trying to move from one week to week.With our savings on Christmas Bonus Cards and our always low prices, amazing offers and discounts across the board, we want to be there for everyone.

“We hope to help all shoppers feel a little more in control as December approaches – and that the bonuses along the way will be a welcome boost, both to our shoppers’ savings and their enthusiasm for Christmas.”

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