The region’s oldest community bank will soon have a new name. Roanoke Rapids Savings Bank on Monday announced plans to expand operations in the Triangle and operate under Riverside Savings Bank.
“We may be growing and expanding, but our roots will always be Roanoke Rapids and what better symbol of Roanoke Rapids and the Roanoke Valley than the mighty Roanoke River, which is why Riverside is the perfect name to usher in our new era of this financial institution,” said Robbie Harvell, President and CEO.
The bank was founded in 1914 and first operated as Roanoke Rapids Building and Loan before changing its name to Roanoke Rapids Savings and Loan in the 1960s. In 1992 the bank became known as of Roanoke Rapids Savings Bank. While the name changes to Riverside Savings, the most important things are not, including the staff and the bank’s longstanding mission and vision.
“Our culture and our people are what really matter and have sustained us for over 100 years. We hope that our rebranding and expansion into the Triangle area of North Carolina will further strengthen our services to customers throughout North Carolina,” added Harvell.
The bank’s Roanoke Avenue branch will be dedicated solely to mortgages in addition to the new Clayton office in the Clayton Corners shopping center run by Clayton native Leslie Fowler.
“Leslie grew up in Clayton, graduated from Clayton High School and knows the area well. She is going to be a great asset to Riverside Savings Bank, but an even greater asset to the community,” Harvell said.
The bank will start using its new name on Monday. Over the next few months, signs, banners, billboards, the bank’s website and debit cards will carry the new name and logo. Routing numbers, account numbers and bank card numbers will not change, making it business as usual for existing customers.
“This is an exciting time in our bank’s history,” Harvell said. “We look forward to continuing to serve the people of the Roanoke Valley and beyond, as we have for over 100 years.”